The mission of the nonprofit Monterey Bay Aquarium in Monterey, California is to inspire conservation of the oceans. The aquarium explores one of Earth’s richest and most diverse marine regions through award-winning exhibits, education programs and cutting-edge marine research. It has established itself as a leader among aquariums worldwide, consistently ranking as the nation’s top aquarium both overall, and for families. Since opening in 1984, the aquarium has attracted more than 45 million visitors and more than 200,000 members. Some 90,000 students and educators take advantage of its free education programs each year.
The aquarium’s flagship Seafood Watch program seeks to raise national awareness about the importance of buying seafood from sustainable sources. Based on rigorous research, its recommendations advise consumers and seafood purveyors which seafood to buy or avoid.